Wilderness | Chock Shop

Chock Shop

Greg Shearman founded Chock Shop in Abergavenny in 2011 on a single conviction: every customer deserves the heart of the brownie. Each piece is cut with a circular cutter rather than the standard rectangle to guarantee a soft, consistent core, and the 15-variety range spans gluten-free and vegan options alongside the originals. The business trades across UK festivals and markets and runs a partner model allowing other operators to serve under the Chock Shop brand.