Wilderness | The Hogless Roast
The Hogless Roast

Ross Mundy and Matt Mitchell were two vegans who, unable to face another bean burger, created the UK's first vegan hog roast in 2018, working with an award-winning chef to produce a plant-based protein with the smoky pull and apple sauce of the original, served in a toasted vegan brioche with vegan crackling. They won the British Takeaway Awards for Best Vegan Menu in 2023 and the Uber Eats Trailblazer Award in 2025.